What's Your Product All About?
Start simple. What are you actually creating? Think beyond formats and don't worry if it's a tool, a system, a ritual, or just a smarter way of doing something. Imagine explaining it to a friend over coffee. What problem does it ease? What experience does it improve? What change does it bring?

Forget features for now. Focus on the transformation it offers. You're not pitching it yet. You're just capturing its reason for being.

Stuck?
It's easy to fall into describing how it works instead of what it really changes. Instead of "a service or an app that tracks your tasks," try:

"It helps people stop forgetting what matters most, even when they're overwhelmed."

Plain, human, and meaningful. The rest will follow.

Get to Know Your Customer
Who exactly are you building for? The more specific you can be, the better your product will become.

Behind every product is a real person with something they need to get done. Think about your main user group. Not a market segment, not a target group. Just a person. What are they trying to do? What gets in their way? What makes things smoother, easier, even a bit delightful?

Start with the basics. What's the job they're trying to do? (Like: "arrive on time," or "find a gift.")

Then look at the bumps in the road: things that annoy or confuse them. (Like: "I don't know what to wear.")

And finally, the little things that help or make it fun. (Like: "RSVP online instead of sending a letter.")

Don't worry if you don't get it perfect. This isn't about guessing what users might feel. It's about imagining what they could feel if you saw the world from their side. Be specific. Think real life, not spreadsheets. We'll get to the product fit in the next step.

Connect the Dots: Your Solution to Their Needs

Now for the fun part. This is where everything comes together. This is where you translate customer needs into concrete value.

For each customer job, pain, and gain you identified, think about how your product specifically addresses it. But here's the key: focus on the value you deliver, not just the feature itself.

Instead of "Our app has GPS integration," think "Provides turn-by-turn directions to the exact wedding location with parking options."

Instead of "Gift registry feature," think "Eliminates gift-buying stress with personalized suggestions based on couple's preferences."

Remember that features are just the how. What customers really care about is the outcome. Will they save time? Feel less anxious? Have more fun? Connect better with others?

Don't worry if you can't address every single need you identified. The best products don't do everything, they do the most important things exceptionally well.

This exercise isn't just form-filling. It's building the foundation of how you'll communicate your product's true value to the world.

✨ First steps? Start by asking yourself:

How do we make that task easier? What frustration can we remove? How do we add a little joy? What delightful surprise could they discover?

Think in outcomes, not just tools. "Map" is a feature. But "help guests feel confident about when and where to go" is a value.

If you get stuck, revisit your customer's side.

Imagine you're answering them directly: "Here's how we've made that better for you."

Each block should feel like a conversation, not a sales pitch, but a helpful friend who's thought of the little things.

You don't need to fill every box, and you don't have to be clever. You just need to care enough to help.

Your Product Canvas

Congratulations! You've created your product canvas. What you see here is a structured way of thinking about how your product creates value for your customers.

The left side shows what you understand about your customers: their tasks, challenges, and desires. The right side demonstrates how your product specifically addresses each of these needs and brings value to your customers.

This canvas reveals potential strengths in your offering and shows the connections between customer needs and your solutions. But it's just the beginning of your journey.

Now comes the crucial part: testing these assumptions in the real world. Talk to actual customers, show them your concept, and observe their reactions. Do they light up when you mention certain features? Do they bring up problems you hadn't considered?

Use this canvas as a conversation starter, not the final word. Revise it as you learn, and don't be afraid to pivot if you discover unexpected needs or opportunities.

Next steps:

• Edit Canvas - Make changes to your canvas
• Export PDF - Save a copy for sharing or printing
• Save - Store your canvas online (requires login)

Remember: the best value propositions aren't created in isolation. They're discovered through genuine curiosity about the people you're designing for.

Edit Your Canvas

Here you can directly edit your product canvas. Add new items, modify existing ones, or reorder them by dragging.

Product Information: Edit your product name, description, and target audience at the top.

Adding new items: Use the "Add" buttons to create new customer needs or product features.

Editing: Click on any text to edit it directly. Changes are saved automatically.

Reordering: Drag items using the handle (⋮) to reorder them by importance.

Removing: Click the (×) button to remove items you no longer need.

When you're done editing, click "View Canvas" to see the final result, or "Save" to store your changes.